Happy birfday, America! Starting today, NASCAR’s new home is on NBC Sports. To celebrate this 10-year partnership, the network is helping fans “start their engines” with a one-of-a-kind NASCAR Cooker Kit — all the necessary tools and supplies to get “fryer’d up” with NASCAR on NBC Sports.
As part of the celebration around #NBCFryDay, the SDB offices received a special package containing a personal deep fryer, batter, frying oil and deep-fryable goodies, from Twinkies to Oreos to pickles. We ate them all in one sitting and became diabetic OVERNIGHT.
But the celebration isn’t just limited to the kitchen, and ultimately, the bathroom.
NBC has plenty of events on site at Daytona International Speedway for both the XFINITY Firecracker 250 on Saturday night and the Coke 400 on Sunday.
BUMPER NASCARS – NASCAR fans are getting a chance to hit the track at custom-made tracks popping up in Fan Zones at race tracks nationwide. Fans can hop in one of 12 Bumper NASCARs and battle it out while they’re waiting for the race to begin.
GETTING FANS FRYER’D UP – Select fans and are receiving custom “Nascookers” – individual kits including a personal-sized deep fryer and all the essentials to go with it (including a “motor oil” can of frying oil, pickles, Oreos, Twinkies and more…).
MASSIVE NBCU PROMOTION – NBC Sports’ NASCAR launch will be promoted across the company’s entire portfolio of linear and digital platforms that extend beyond the NBC Sports Group, including CNBC, MSNBC, Bravo, E!, Esquire Network, USA, SyFy, Comcast’s X1 platform and more.
MEDIA – Includes includes Print, Outdoor, Cinema, Original Video produced for Social platforms, an in-flight partnership with American Airlines, Radio and the innovative experiential components.
Many of NBCUniversal’s high-profile programs and platforms will feature NASCAR related content leading up to the July 4th weekend launch. Shows and platforms include:
TODAY: This morning, TODAY’s Savannah Guthrie, Natalie Morales, Dylan Dreyer, and Tamron Hall participated in a pit-stop tire change contest on the plaza with two-time Daytona 500 winner Dale Earnhardt Jr. and his former crew chief and NBC Sports Group NASCAR analyst Steve Letarte. In addition, Earnhardt Jr. unveiled Nationwide’s new No. 88 car paint scheme for the Coke Zero 400.
WEEKEND TODAY: Weekend TODAY’s Kerry Sanders will report live from Daytona on Saturday and Sunday, offering updates from the track.
ACCESS HOLLYWOOD: The show featured a behind-the-scenes video of the filming of Blake Shelton’s NASCAR on NBC Sprint Cup Series open.
CNBC: Earnhardt Jr. and Letarte previewed the upcoming weekend races at Daytona, and discussed Nationwide’s new No. 88 car paint scheme for the Coke Zero 400 and NBC Sports’ return to NASCAR in a segment on CNBC’s Squawk Box this morning.
MSNBC: MSNBC’s Morning Joe will feature a segment with Earnhardt Jr. and Letarte tomorrow morning to discuss NBC Sports’ return to NASCAR.
E! NEWS: The show will feature a segment with Earnhardt Jr. this week, discussing his recent engagement and favorite stops along the NASCAR circuit.
THE DAN PATRICK SHOW: Dan Patrick and his production staff of Paul Pabst, Patrick O’Connor, Andrew Perloff and Todd Fritz, known as The Danettes, will be joined by each weekend’s NASCAR Sprint Cup race winner every Monday at 10:45 a.m. ET throughout the second half of the season and The Chase for the Sprint Cup.
THE WEATHER CHANNEL: On Friday, The Weather Channel’s AMHQ with Sam Champion will preview the weather in Daytona for NBC Sports Group’s NASCAR launch.
NBC SPORTS REGIONAL NETWORKS & NEWSCHANNEL/AFFILIATES: NBC Sports Regional Networks will air interviews and other NASCAR-related content featuring NBC Sports Group’s on-air team throughout the week.
NBC SPORTS RADIO: On Mondays and Fridays, Voices of the Game with Newy Scruggs on NBC Sports Radio features a segment with a member of NBC Sports Group’s broadcast team.
UNIVERSAL THEME PARKS: Universal Studios Hollywood and Universal CityWalk in Los Angeles have been promoting NBC Sports Groups’ NASCAR launch with in-park messaging and by featuring an NBC Sports-produced video on CityWalk’s big outdoor screen along with signage on print billboards throughout the theme parks.
SDB will be on location from Daytona all weekend, so hit us up on “the Twitter.”